I’ve been in Bitcoin for eight years now, and one of the hardest things I’ve faced is explaining Bitcoin to someone new. Whenever someone asks, “What is Bitcoin, and why is it important?” I struggle to give them something short and impactful. I’ve always sent people to resources like Mike Maloney’s Hidden Secrets of Money or Saifedean Ammous’ The Bitcoin Standard. Don’t get me wrong—both are excellent. But let’s be real: Maloney’s 10-part video series and Ammous’s 300+ page book can overwhelm beginners.
That’s why I’m so excited about this new Bitcoin explainer video by Joe Bryan titled “What’s the Problem?” It’s been going absolutely viral on X (formerly Twitter) for good reason. Big names like MicroStrategy’s Michael Saylor and Coinbase CEO Brian Armstrong have shared it. Armstrong even called it “a great articulation of just how foundational sound money is to a prosperous society. Bitcoin is a moral imperative.”
The video is just 40 minutes long, and it hits all the key points in a way that’s simple, clear, and visually engaging. It explains the problems with fiat money, the consequences of those problems on society, and how Bitcoin offers a solution. What I love about it is how “normie-friendly” it is. The language and graphics aren’t intimidating or overly technical—they’re designed for someone who knows nothing about Bitcoin.
Honestly, this is the first time I’ve seen a video that perfectly captures why Bitcoin matters without overwhelming people. It’s now my go-to resource. Next time someone asks me about Bitcoin, I’m sending them this video.
If you’re a Bitcoiner—or if you’re just curious about Bitcoin—watch this video. Share it with your friends, your family, and anyone who needs to understand. And Joe, if you’re reading this, thank you for making something so valuable and accessible.
This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.
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